Promotional strategy :
Engel, James F.
Promotional strategy : managing the marketing communications process / by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - Homewood, Ill. : Irwin, 1991. - xxv, 753 p. : ill. - The Irwin Series in Marketing. .
Includes bibliographical references and index.
0256082049
Marketing.
Advertising.
Marketing--Management.
Promotional strategy : managing the marketing communications process / by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - Homewood, Ill. : Irwin, 1991. - xxv, 753 p. : ill. - The Irwin Series in Marketing. .
Includes bibliographical references and index.
0256082049
Marketing.
Advertising.
Marketing--Management.