Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
by Joseph P. Guiltinan and Gordon W. Paul. 
 - 4th ed. 
 - New York, N.Y. :  McGraw-Hill,  1991. 
 - xvii, 449 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070489424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.