Frank, Robert H. <br/><br/>
Microeconomics and behavior / 
by Robert H. Frank. 
 - New York, N.Y. :  McGraw-Hill,  1991. 
 - xxvi, 694 p. 
<br/><br/> Includes index. 
<br/><br/>The theory of consumer behavior--The theory of the firm and market structure. 
<br/><br/><label>ISBN: </label>0070218706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Microeconomics.<br/>Economic man.<br/>Self-interest.<br/>Consumer behavior.<br/>Microeconomics--Examinations, questions, etc.<br/>Economic man--Examinations, questions, etc.<br/>Self-interest--Examinations, questions, etc.<br/>Consumer behavior--Examinations, questions, etc.