000			00636nam a2200205ua 4500
001			000426990
005			20240715053355.0
008			060216s1991 000 0 eng
020			_a0070489424
100	1		_aGuiltinan, Joseph P.
245	1	0	_aMarketing management : _bstrategies and programs / _cby Joseph P. Guiltinan and Gordon W. Paul.
250			_a4th ed.
260			_aNew York, N.Y. : _bMcGraw-Hill, _c1991.
300			_axvii, 449 p.
500			_aIncludes bibliographical references and index.
650	1	4	_aMarketing _xManagement.
700	1		_aPaul, Gordon W.
999			_c47346 _d47346
041			_aeng