Marketing management :
Guiltinan, Joseph P.
Marketing management : strategies and programs / by Joseph P. Guiltinan and Gordon W. Paul. - 4th ed. - New York, N.Y. : McGraw-Hill, 1991. - xvii, 449 p.
Includes bibliographical references and index.
0070489424
Marketing--Management.
Marketing management : strategies and programs / by Joseph P. Guiltinan and Gordon W. Paul. - 4th ed. - New York, N.Y. : McGraw-Hill, 1991. - xvii, 449 p.
Includes bibliographical references and index.
0070489424
Marketing--Management.