Marketing management : (Գրառման հմ. 47346)
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000 -LEADER | |
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fixed length control field | 00636nam a2200205ua 4500 |
001 - CONTROL NUMBER | |
control field | 000426990 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240715053355.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060216s1991 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070489424 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Guiltinan, Joseph P. |
245 10 - TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | strategies and programs / |
Statement of responsibility, etc. | by Joseph P. Guiltinan and Gordon W. Paul. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York, N.Y. : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | 1991. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 449 p. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Paul, Gordon W. |
Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Full call number | Barcode | Koha item type | Public note |
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Universal Decimal Classification | In House | National Polytechnic University Library | National Polytechnic University Library | 658.8 G-94 | EU0517656 | Books | Three Hour Loan |